Privacy Policy

Privacy Policy

Last updated: August 25, 2026

This Privacy Policy explains how SereneShade ("we," "our," or "us") collects, uses, discloses, and protects your personal information when you visit or make a purchase from sereneshade.shop (the "Site"). We are committed to safeguarding your privacy and handling your data with care and transparency.

Who We Are

SereneShade is an independent multi-brand specialist for eye masks and sleep comfort essentials. We curate and compare products from well-known brands including Targus, SwissGear, Dore & Rose, and Away, allowing you to shop a streamlined selection of sleep accessories in one convenient place. We are not the official brand store for any of these manufacturers, and we do not claim to represent them in any official capacity.

The SereneShade storefront is owned and operated by Willow & Wake Retail Group LLC, a specialty retail operating company focused on comfort and sleep-enhancement products. Willow & Wake Retail Group LLC manages all customer-facing operations, including order processing, returns, customer service, and regulatory compliance. As the operating entity, Willow & Wake Retail Group LLC determines how your personal information is handled and is responsible for data protection practices across the SereneShade storefront.

Information We Collect

We collect several types of information to provide you with a smooth and personalized shopping experience:

Information You Provide to Us

When you interact with our Site, you may provide us with:

• Order information: Your name, billing and shipping address, email address, and phone number when you place an order.
• Payment details: Credit card information or PayPal account details when you checkout. Payment processing is handled securely by our payment service providers, and we do not store full credit card numbers on our servers.
• Account information: If you create an account, your username, email address, and password (stored in encrypted form).
• Communications: Any messages you send to us via email at support@sereneshade.shop or through our website forms, including questions, feedback, or support requests.
• Promotional interactions: When you apply our coupon code SERENE15 at checkout, we capture usage data to administer the discount and verify eligibility.

Information Collected Automatically

When you visit our Site, we may automatically collect certain technical information to ensure proper functioning and improve your experience:

• Device and browsing data: IP address, browser type and version, operating system, referring URLs, pages viewed, time spent on pages, clickstream data, and the dates and times of your visits.
• Cookies and similar technologies: We may use cookies, pixel tags, and similar tracking technologies to recognize your device, remember your preferences, and understand how you interact with our Site. You can control cookies through your browser settings, but disabling them may affect Site functionality.
• Log data: Our servers automatically record certain information, such as the pages you request and the actions you take while browsing.

Transaction and Support Records

We maintain records of all transactions conducted through our Site, including:

• Order history, items purchased, prices, and shipping details
• Return requests and their outcomes
• Warranty inquiries and product support communications
• Customer service correspondence and resolution notes

How We Use Your Information

We use the information we collect for the following purposes:

• Process and fulfill orders: To process your purchases, arrange shipping, send order confirmations and updates, and facilitate returns within our 30-day return window.
• Provide customer support: To respond to your inquiries, troubleshoot issues, and provide assistance before and after your order. Our support team is available by email at support@sereneshade.shop.
• Process payments: To handle payment transactions securely via credit card or PayPal, prevent fraud, and manage billing.
• Administer promotions: To manage coupon codes like SERENE15, verify eligibility, and apply applicable discounts at checkout.
• Improve our Site and services: To analyze usage patterns, understand customer preferences, enhance product selection, and optimize the shopping experience.
• Communicate with you: To send transactional messages (order status, shipping notifications), respond to your requests, and, with your consent where required, send promotional communications you have opted into.
• Legal compliance and security: To detect and prevent fraud, protect the security and integrity of our Site, enforce our terms and policies, and comply with applicable laws and regulations.

Sharing of Information with Service Providers

We do not sell your personal information. However, we share certain data with trusted service providers who assist us in operating our business and delivering the services you expect:

• Payment processors: To handle credit card and PayPal payments securely.
• Shipping carriers: To deliver your orders to your provided shipping address.
• IT and hosting providers: To host our Site and maintain its technical infrastructure.
• Analytics providers: To understand Site usage and improve our offerings.
• Customer support tools: To manage support tickets and track customer service interactions.

These service providers are contractually obligated to use your personal information only as necessary to perform services on our behalf and to protect your data with appropriate safeguards.

Payment Processing

We accept credit card and PayPal payments. When you make a purchase, your payment details are transmitted directly to our payment processors, who handle the authorization and settlement of transactions. We do not store complete credit card numbers, card verification codes, or full payment credentials on our systems. Your financial information is encrypted and processed in accordance with industry security standards.

Cookies and Similar Technologies

Cookies are small text files stored on your device when you visit websites. We use cookies and similar technologies to:

• Remember items in your cart and your preferences
• Recognize you on return visits
• Understand how customers navigate our Site
• Improve Site performance and functionality
• Support secure browsing sessions

You may set your browser to reject cookies or to alert you when a cookie is placed. Please note that disabling cookies may limit certain features and degrade your shopping experience. We do not currently respond to "Do Not Track" signals, but we respect your privacy choices as described in this policy.

Data Security

We take reasonable and appropriate measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include encryption of data in transit, access controls for our team members, regular security reviews, and secure data storage practices. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. Specifically:

• Order records: Retained to support returns, warranty claims, accounting, and tax obligations. Our return policy allows returns within 30 days of delivery, and warranty coverage follows product information and support guidance.
• Support correspondence: Retained to maintain a record of your interactions and to improve our customer service.
• Marketing communications: Retained until you opt out or unsubscribe.

When we no longer need your information, we will securely delete or anonymize it.

Your Choices and Rights

You have several choices regarding your personal information:

• Access and correction: You may request a copy of the personal information we hold about you and ask us to correct any inaccuracies.
• Deletion: You may request that we delete your personal information, subject to legal obligations to retain certain data.
• Opt-out of marketing: You may opt out of receiving promotional emails at any time by following the unsubscribe link in those emails or by contacting us.
• Cookie controls: You may adjust your browser settings to manage cookie preferences.
• Data portability: Where applicable, you may request a structured, machine-readable copy of your personal data.
• Restriction or objection: In certain circumstances, you may ask us to restrict processing of your data or object to specific processing activities.

If you would like to exercise any of these rights, please contact our legal and privacy team using the details below. For privacy requests, we may need to verify your identity before processing your request, which may require you to provide proof of identity.

Applicable Privacy Requests and Legal Compliance

Depending on your jurisdiction, you may have additional privacy rights under applicable laws, such as the California Consumer Privacy Act (CCPA) or the General Data Protection Regulation (GDPR). We comply with all applicable data protection regulations and will honor valid privacy requests from consumers consistent with those laws. This includes responding to requests for access, deletion, and rectification within legally prescribed timelines.

Children's Privacy

Our Site is not directed to individuals under the age of 16, and we do not knowingly collect personal information from children. If we become aware that we have collected personal data from a minor without appropriate parental consent, we will take steps to delete that information promptly. If you believe that a child under 16 has provided personal information to us, please contact us at legal@sereneshade.shop.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the "Last updated" date at the top of this page and may notify you through the Site or via email if you have an account with us. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

Legal and Privacy Contact

If you have questions about this Privacy Policy, wish to exercise your privacy rights, or need to raise a legal concern, you may contact our dedicated legal and privacy department:

Email: legal@sereneshade.shop

Operating Entity: Willow & Wake Retail Group LLC
2487 Birchwood Drive
Austin, TX 78704
United States

You can also reach our general customer support team for non-privacy questions:

Email: support@sereneshade.shop

Support Hours: Monday through Friday, 9:00 AM – 6:00 PM Central Time (CT). Messages left outside these hours are queued and answered the next business morning. Website forms and email can be submitted at any time, and our first response time is within 8 business hours on business days.

For privacy-related matters, our team will respond within 12 business hours. For complex or sensitive issues, we may engage external legal counsel to ensure proper handling. All legitimate privacy requests are processed and responded to within the legal timelines applicable to your jurisdiction.

Thank you for trusting SereneShade with your sleep comfort needs. We are committed to protecting your privacy and providing you with a secure, enjoyable shopping experience.